1. Who we are
Never Miss A Call (“NMAC”) is an Australian service that helps tradies automate responses to missed calls. This policy explains what data we collect and how we use it.
2. Information we collect
From tradies (our customers): name, business name, trade type, email, phone, payment details (via Stripe — we don't store card numbers), billing history.
From callers to your business: phone number, the SMS content they send, any information they voluntarily provide (name, job description, etc.) to the AI during a conversation.
3. How we use it
- To operate the Service: send SMS replies, store lead transcripts, notify tradies
- To process payments (Stripe)
- To power AI conversations (via Anthropic's Claude Haiku). Message content is sent to Anthropic for response generation; Anthropic's privacy terms apply.
- To improve the Service (aggregate, non-identifying analysis)
4. Data sharing
We share data only with processors that help us run the Service:
- Twilio — call routing and SMS delivery
- Anthropic — AI conversation processing
- Stripe — payments and subscription billing
- Supabase — database hosting
- Vercel — application hosting
We never sell personal data.
5. SMS consent and opt-out
When someone calls a tradie's business number and we reply via SMS, we include a “Reply STOP to opt out” notice. Reply STOP to stop all further messages from that number. Twilio handles STOP requests automatically.
6. Data retention
Lead transcripts are retained while your account is active and for 12 months after cancellation, after which they are deleted. You can request earlier deletion by emailing us.
8. Security
Data is encrypted in transit (TLS) and at rest (Supabase/Postgres). Access is limited to the business owner's authenticated account.
9. Children
The Service is not intended for anyone under 18.
10. Changes
We'll notify you of any material changes to this policy by email.